Pretty Litter | YouTube Commercial

The Challenge:

Our returning client, Pretty Litter, approached us to create another eye-catching YouTube ad. This time they specifically requested a demonstration-focused spot, that still incorporated our usual humor and pizazz. How do you create a demonstration-based ad that isn’t reminiscent of those 90’s Oxyclean infomercials? Well…

The Solution:

We decided to create a character-based demonstration, with two very different points of view. A magician, who highlights the ‘magical’ aspects of the product, and a Scientist, who delivers the factual information about the product. These two characters playing off of each other, while running through our demonstration, keeps the comedy rolling. It also doesn’t hurt that our actors knocked it out of the park!