Inceptly & Diff Eyewear | Roomies

The Challenge:

When Inceptly presented us with this script, it was like they stepped into our minds and wrote it perfectly for us. The challenge was creating a look that conveyed a night-time feel, but still had that bright commercial look. The energy also needed to remain high, despite the sleepy-time vibes.

The Solution:

We drew inspiration from the look of sleep aid ads, and brought on our favorite DP/ Lighting Guru to help us bring our vision to life. Performance-wise, we incorporated our ‘Odd-couple’ relationship dynamic to keep the energy light and fun. And yes, we still sing the “Roomies” song on occasion. Written by Chris Cole of Inceptly Marketing and performed, produced, and edited by Take2.